FABLE8
Rose Cove
A Proposal for Rose Cove · Organic Social Starter Pack

Reduce thinking.
Increase movement.

Your design philosophy is already a motion brief. So instead of describing what we would make, we made the first film.
Prepared for Curt & the Rose Cove team
September 2026
FABLE8 × ROSE COVE
02 · The Film

We didn't wait for kickoff.

A full 30-second Rose Cove hero, built from your brief, your seed copy, and your brand system. Press play.
Your compass mark, your palette, your voice rules, and your $214 metric, counting up in Inter Tight. One hero like this becomes a LinkedIn film, Reels and TikTok cutdowns, and a set of stills.
Rose Cove 30-second film
Rose Cove · 30 seconds · kinetic type · brand-color motion
Every video in this proposal comes from this system
Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
03 · Your Brand, In Motion

Nothing here was invented. It was translated.

Your brand system names three jobs: Clarify, Reinforce, Move. We turned them into motion rules, and your five colors each keep the job you gave them.
CLARIFY
Reduce cognitive load

One idea per frame. Cuts, not swirls. Nothing decorative survives.

REINFORCE
Build trust and confidence

Color has jobs. Numbers always count on screen, in Inter Tight.

MOVE
Make the next step obvious

Every piece ends on one next step. One teal action, nothing competing.

#2F3A45
Deep Slate Blue
Holds the frame. Never animates fast.
#5FA8A0
Muted Teal
The only color that moves forward.
#C48A8A
Dusty Rose
Enters only at tradeoffs. Kept rare.
#F4F1EC
Warm Sand
Air. Pauses live here.
#1C1F23
Charcoal Ink
Anchoring. Type settles and stays.
Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
04 · The Stills Lane

A considered collection for the feed.

Two stories combining photography and graphics. One visual language. Five slides each, built around a clear decision.
01 · MORE THAN ONE BALANCE? · 5 SLIDESView carousel ↗
More than one balance?Put every balance in the picture.Start with the highest rate.Start with the smallest balance.Your priority. Your starting point.
02 · START WITH A GOAL · 5 SLIDESView carousel ↗
Start with a goal, not a product.Name the change you want to make.Compare the whole outcome.Look at both sides of the tradeoff.Choose progress. Keep your goal first.
Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
05 · Still Stories

A human moment. A clear next step.

Photography and graphic slides follow the same grid, typography, and palette.
03 · WHEN THE MONTH COSTS MORE · 5 SLIDESView carousel ↗
When the month costs more.See what changed. Then make a plan.The next month, on one page.One clear action for this week.You’re not behind. You’re due for a plan.
CLARIFY

Start with the situation.

A relatable moment introduces the story. The next slides make the information clear.

REINFORCE

Give the decision structure.

Consistent type, framing and hierarchy connect the photography to the practical steps.

MOVE

End with one useful action.

A calm closing slide brings the reader back to a manageable next step.

Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
06 · Everyday Moments, In Motion
Optional video direction · Illustrative concept frames

Everyday moments, brought into motion.

Motion graphics lead the pack. For selected stories, AI-generated everyday scenes add human context, with your typography and one clear next step.

Wide concept frame: a woman at a desk, with her full head, hands and notebook visible
01 · THE SITUATION

A moment to take stock.

A calm establishing shot introduces a monthly money check-in.

Detail concept frame: hands writing a plan in a notebook
02 · THE ACTION

Make the plan tangible.

Move closer to the notebook as the next step becomes clear.

Rose Cove
One clear action
for this week.
Start with your next move.
03 · THE BRAND CLOSE

Leave one useful next step.

Finish with concise Inter type and a restrained teal accent.

Part of your selected package

AI-generated scene videos are available within either package and count toward your monthly video total.

Included within your video count

Adapted to the agreed platforms. On-screen copy uses your approved source material.

Concept frames illustrate the proposed sequence, not a finished video. No filming or on-camera presenter is required.

Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
07 · The Trend Engine

System speed, customized by a creative.

The speed you saw in the demo is a system with a person at the wheel. Three parts, running monthly, weekly, daily.
01 · Signal

We watch the feeds

The engine tracks what is working on each platform right now: formats, hooks, pacing, sound choices. Trends surface in days, not quarterly decks.

02 · Adapt

Your brand is the guardrail

A trend never gets copied. It gets rebuilt inside your system: your five colors, your type, your voice rules. The trend's mechanics, your brand's manners.

03 · Customize & curate

Volume with a veto

The system generates candidates in hours. A creative director customizes every piece to your brand and chooses what ships. Nothing you post is raw output.

What the price pays for: every video still carries real generation compute and real creative direction. The pricing on page 09 reflects scale efficiency, not corner-cutting. The system gets cheaper per video as it runs; the taste stays constant.

Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
08 · Your Brief, Answered

Your questions, answered.

Your brief asked us to come back with four things. Here they are, plainly.
01 · Creative approachWhat would you make for each platform?
Motion graphics first, with generated scenes for selected stories. Motion graphics match your brand system and template fast. Everyday money moments can use AI-generated scenes with branded copy and one clear next step. No filming or on-camera presenter is required. TikTok gets a quieter, more native cut.
02 · Cost & timelineWhat does the full pack cost, and how long does it take?
Pick a package on page 09; that sets the cost. Choose 2 or 4 videos per month. Both packages include a complimentary stills pack as a sign-on bonus.
03 · Revisions & ownershipHow do revisions, ownership, and source files work?
Finished assets are yours to reuse, permanently. Revision rounds scale with the package. We manage shared Box folders both ways: your assets in, drafts and finals out. Source-file details get settled at kickoff.
04 · Your minimumsDid we scope the right amount per platform?
Mostly yes. Start smaller on TikTok and Instagram, lean harder on LinkedIn. The founder's network makes LinkedIn the natural opening channel. Pinterest can go lighter, or wait for the experiment phase.
Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
09 · The Number

Choose your monthly package.

Monthly video content, plus a complimentary stills pack when you sign on. Month to month, with no minimum term.
Package One
2 videos / month
$2,500 / month
2 videos across your platforms, with every required ratio included.
Choose motion graphics or AI-generated scene videos.
Complimentary sign-on bonus

5-post stills pack

Usually $1,000Free

Carousels of up to 5 cards each or single-image posts, in your brand design.

A one-time welcome bonus, separate from your monthly video count.
Package Two
4 videos / month
$3,500 / month
4 videos across your platforms, with every required ratio included.
Choose motion graphics or AI-generated scene videos.
Complimentary sign-on bonus

5-post stills pack

Usually $1,000Free

Carousels of up to 5 cards each or single-image posts, in your brand design.

A one-time welcome bonus, separate from your monthly video count.
Every piece ships in the ratios its platform needs, with safe zones held for paid reuse. Stills examples are on pages 04 and 05.
Revisions

Rounds and cadence adjust with the package, due to volume of output. We can discuss details based on the package of interest.

Ownership

Finals are your reusable IP. Source-file scope defined together at kickoff.

Workflow

Two managed Box folders: your assets in, drafts and finals out. Organized by us.

Fable8 · Proposal
Confidential · September 2026
FABLE8 × ROSE COVE
10 · Next

You'll know
what to do next.

Pick a volume and we start this week. Everything in this proposal was built inside your brand system. Everything we make will be.
Talk to Fable8
FABLE8
Proposal · Rose Cove
September 2026 · Confidential